
Dyson.
This summer, Dyson has decided that your hair dryer finally deserves its own passport. The new Supersonic Travel arrives just in time to become the ultimate holiday companion, packing the brand’s famously hight tech features into a multi-voltage frame that is 32 per cent smaller and 25 per cent lighter than the original 2016 model. Looking at the campaign, you might even get the impression that travelling with it has somehow made gravity optional.
Weighing not much more than a can of soda, the compact dryer has been designed for everything from airport mornings to weekend escapes, fitting neatly into handbags, cabin luggage and carry-ons. More importantly, its global voltage compatibility means it automatically adapts to the country you have landed in, so there is no need to discover that your luxe hair dryer has become an expensive paperweight halfway through a trip.

Dyson.

Dyson.
“We didn’t just shrink a dryer, we re-engineered it for travel,” says James Dyson, Founder and Chief Engineer. “The Supersonic Travel delivers high-performance styling while protecting hair from extreme heat. It is built for performance, portability and hair health.”
Indeed, Dyson’s intelligent heat control measures airflow temperature 100 times per second to prevent excessive heat exposure, while precisely controlled airflow is designed to dry hair quickly and evenly while helping maintain its natural shine. Attachment loyalty is also encouraged, as the Supersonic Travel is compatible with attachments from existing Supersonic and Supersonic Nural dryers. Your favourite diffuser or styling tool can therefore come along for the ride too, without requiring its own suitcase.
The Supersonic Travel is available now with a Styling concentrator in Ceramic Pink and Rose Gold. Additional attachments including the Diffuser, Wide-tooth comb, Flyaway smoother and Gentle air attachment are also available separately.

Dyson.
Find out more here.
photography. courtesy of Dyson
words. Gennaro Costanzo












