db ramverk alu | the new icon of aluminium luggage

Db.

 

When Erling Haaland is involved, the word ‘icon’ usually refers to a record-breaking hat-trick or a physics-defying leap into the Manchester City history books. But today, Db is lending his status to something a little more literal – and significantly more industrial.

This week, the Scandinavian travel brand is officially pulling the curtain back on the Ramverk™ Alu, a next-generation aluminium luggage line that expands on the brand’s award-winning Pro framework. Every component here has been built from scratch to endure the chaos of international transit without sacrificing the minimalist aesthetic that first made the brand a favourite among the surf and ski communities.

Db.

For those who followed Db since its early days as ‘Douchebags’ (the brand’s polarising original name), this launch represents a coming-of-age. The company has moved from the irreverent outlier of the ski world to a B Corp-certified design house backed by LVMH Luxury Ventures. The Ramverk™ Alu is their attempt to disrupt the aluminium hardcase market – a space traditionally dominated by heritage German brands – by rejecting “off-the-shelf” parts in favour of custom-moulded wheel housings and edge frames.

Haaland, who stars in the campaign, joined the brand as a strategic partner in June 2025 alongside fashion model Gustav Witzøe when they teased the aluminium line during a holiday cameo for their ‘It’s just Db’ campaign. The Man City striker and Db investor’s personality – a sort of mix of intense focus and blank Nordic humour (see his burgeoning YouTube channel for proof) – matches Db’s own brand voice: serious about the product, but never taking themselves too seriously.

Db.

Engineering takes a front seat with a rivet-less shell construction that keeps the exterior clean while allowing for easier repairs. On the inside, the centre frame structure acts as a stable spine to increase impact absorption, while the trolley handle uses a unibody aluminium housing to eliminate the wobble found in subpar alternatives. The carry handles are particularly tactile, swapping standard plastic for a refined textile material that provides a more ergonomic grip.

Available in both cabin and check-in sizes, the line maintains the brand’s signature Hook-Up System™, allowing users to attach existing backpacks for a one-handed stroll through the terminal.

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The Ramverk™ Alu is available now at Db’s online store and select global stockists. Discover more here.

photography. courtesy of Db
words. Gennaro Costanzo