christian louboutin | the aw26 men’s campaign

Christian Louboutin.

Jaden Smith is officially moving the Christian Louboutin man into a 17th-century French château, and the housewarming party is a full-on clash of generations. The new Autumn/Winter 2026 men’s campaign offers the clearest insight yet into the creative direction of the newly appointed Men’s Creative Director.

Conceived by Smith himself, the visual narrative presents a cast of characters living under one roof, each expressing their individuality through clothing, accessories and attitude. Shot at what the Maison describes as its symbolic home in the French countryside outside Paris, the château becomes a backdrop where heritage and modernity collide. Antique interiors, geometric gardens, worn textures and dramatic architecture are paired with contemporary styling, creating imagery that balances aristocratic splendour with youthful energy. Rather than striving for perfection, the campaign embraces irregularity, highlighting personal expression as a defining element of modern luxury.

Christian Louboutin.

Christian Louboutin.

“The campaign represents the Christian Louboutin man through the lens of different generations living together within the same universe,” Smith explains. “The château we chose is the Maison’s home, where these generations of working men come together: a place where heritage and individuality coexist naturally.”

The campaign arrives just months after Smith unveiled his first full menswear collection for the house. Presented in Paris earlier this year, the Autumn/Winter 2026 collection marked a decisive shift for the category, blending classic Louboutin craftsmanship with references drawn from streetwear, performance footwear, 1990s hip-hop and outdoor culture. 

Several of the season’s standout designs feature prominently throughout the imagery. The Trapman line returns with the new Molten Trapman boot, distinguished by a glossy dripping paint effect that creates a striking contrast between matte and reflective surfaces. Elsewhere, the Maison’s sartorial heritage is revisited through updated versions of the Corteo evening shoe and the Moustachou line, while more experimental designs such as the Gravitamoon overshoe and Neo Bloon boot underline Smith’s interest in sculptural silhouettes and protective forms. 

Christian Louboutin.

Christian Louboutin.

Sneakers like the BSKTBL 1 Retro continue Christian Louboutin’s longstanding relationship with sneaker culture, while the SK VI and Tactical Skate introduce a more relaxed, streetwear-influenced approach. Accessories complete the vision, with multifunctional bags, industrial-inspired belts and a new eyewear design reflecting Smith’s personal aesthetic. To celebrate the launch, Smith will join a series of exclusive international events throughout June across New York, Los Angeles, Atlanta, Paris and London.

The Christian Louboutin Autumn/Winter 2026 collection is now available globally. Discover more here.

photography. courtesy of Christian Louboutin
words. Gennaro Costanzo