catching waves with shama beckford | quiksilver festival by swatch 2026

Quiksilver Festival by Swatch made a memorable return to the shores of southwest France from 19 – 27 September. Against the coastline of Hossegor, Capbreton and Seignosse, the annual festival featured a packed lineup of live music from the likes of Ed Banger and SO ME, art and skate events, plus a surf competition gathering world class riders. Schön!’s music editor Shama Nasinde sat down with the face of Jamaica’s surf scene and Quiksilver athlete Shama Beckford in Hossegor. 

Hailing from Bull Bay, a beach town 20 minutes outside of Kingston, Jamaica, Beckford says he was “terrified of the sea” when he was kid but hearing the laughter of his siblings on the beach made him curious. Already a skater, the allure of surfing caught him at the age of six. “I remember vividly just being amazed by what surfing looked like. It looked like it was like defying everything that I knew,” he says in awe. “I’m happy I found surfing. It changed my life.”

At 30, Beckford is just as animated about surfing as when he rode his first wave. He radiates the positive energy of someone aligned with their purpose. After all, against the odds, Beckford reached a level that not many before him were able to. “There was no professional surfer from Jamaica before me,” he says. “Billy Wilmot, who runs Jamnesia surf, started surfing in the 70s and kind of  gave birth to our generation of surfers… it’s a really small community because there are no real opportunities or examples of people making it in the world of surfing.”

At 17, Beckford set his sights on making a name for himself. He entered the only paid surf contest in Jamaica and used the prize money to fly to Florida. “I remember winning it and I made probably like a $1000, right? And to me, at that time, it was like big money. With my mum being a single mum raising seven kids, it was never even a thought to say, mum, could you help me with a ticket to go? I knew from when I was young that if I was gonna do it, it was up to me to do it.”

Although his trip wasn’t the career break he’d hoped for,  he did save up enough from washing cars to buy his first custom surfboard. “I remember being so excited because every board I’ve had before then was from somebody who was travelling to Jamaica and left aboard behind or a hand me down from somebody. I’d never had a brand new surfboard.” Beckford remained determined, travelling to California the next year to compete against some of the best in the game. “It was a lightbulb moment because it was like, all right. People weren’t just saying so because I’m from Jamaica, but I can actually surf, you know?”

Since then, Beckford’s skill and perseverance have made his childhood dream a reality. He’s a national champion, signed with Quiksilver in 2026 and became the face of Quiksilver’s first Bob Marley collection in June. “It was a big moment for me and an honour to wave the flag of Jamaica on such a big platform and Quiksilver did such an amazing job with the line. I feel like it was so tasteful and so true to the culture.”

Beckford’s visibility has become his superpower and he hopes to change the narrative in a culture where there is caution around the ocean. “Despite popular belief, a lot of Jamaicans don’t know how to swim,” he says. “I think that’s what kind of stops a lot of people from venturing into the world of surfing because it’s this fear behind the ocean. I remember I had friends that used to get scolded for going in the water without their parents knowing.” 

Now, Beckford is the example he didn’t see in the international surf scene growing up and hopes surfing can give kids back home the opportunities it has given him. “I know the value of giving back,” he says. “I’m always giving away surfboards because I know a surfboard can change somebody’s life. I’m grateful that I inspire people to step out of what I think is the norm [and] try some different.”

photography. Marie Pfisterer
talent. Shama Beckford
words. Shama Nasinde