cartier | the new love unlimited with jacob elordi

Jacob Elordi by Isabella Elordi for Cartier.

Cartier is giving LOVE Unlimited another turn in front of the camera, and this time Jacob Elordi is keeping it in the family. Following his recent Cartier campaign with Sofia Coppola, the actor returns for a new series photographed once again by his sister, Isabella Elordi, introducing the latest additions to the collection through a more personal lens.

The latest campaign follows a couple along the Seine, while Isabella Elordi’s photographs turn the focus towards Jacob himself, capturing the actor through the perspective of someone who knows him away from the red carpet. “There is a unique connection in photographing my brother — an ease and understanding that allows space for something honest to emerge,” says Isabella Elordi. “I wanted to capture Jacob as I know him, while reflecting the elegance and freedom at the heart of LOVE Unlimited.”

left.
Jacob Elordi by Isabella Elordi for Cartier.
right.
Charles Negre for Cartier.

The new chapter expands LOVE Unlimited with an all-gold necklace and diamond-set variations of the bracelet and ring. The necklace takes the collection’s flexible construction and stretches it upwards, forming a flowing ribbon of gadrooned gold links punctuated by Cartier’s familiar LOVE screws. It comes in rose gold, yellow gold and rhodium-plated white gold, with the construction designed to sit fluidly around the neck.

The new bracelets bring a little extra sparkle to the formula, replacing the traditional screw details with a series of 0.80-carat round diamonds held in specially developed screw-shaped white-gold settings. The diamond bracelets retain the collection’s clever modularity, too, with an invisible Cartier-patented clasp allowing one bracelet to connect to another. Wear one, stack several or link them together: Cartier has built the jewellery around the idea that there should be no fixed arrangement.

Jacob Elordi by Isabella Elordi for Cartier.

left.
Charles Negre for Cartier.
right.
Jacob Elordi by Isabella Elordi for Cartier.

Underneath the apparent simplicity is an impressive amount of jewellery-making engineering: each LOVE Unlimited bracelet and necklace comprises around 200 miniaturised components, individually polished by hand before being assembled into its flexible form. The construction was developed to transform the famously fixed silhouette of the original LOVE bracelet into something that moves with the wearer, while retaining the gadrooned links and unmistakable screw motif. 

Discover the latest LOVE Unlimited collection here.

photography. courtesy of Isabella Elordi, Charles Negre for Cartier
words. Gennaro Costanzo