carhartt wip | the spring/summer 26 campaign

Most people know that slightly dazed feeling of stepping out into the first proper sunshine of the year after months of grey. This latest Carhartt WIP outing captures that transition perfectly, moving away from the heavy slumber of winter into a world of warm light and restless energy. Paris-based photographer Hugo Campan brings his history in the skating world to the project, treating the change of season like a jolt to the system. The Spring/Summer 2026 campaign follows a group of figures through the hazy hours where night turns into day, focusing on the friction of new encounters and the vibration of a city coming back to life.

The wardrobe itself feels incredibly solid against this airy, sun-drenched backdrop. There is a real focus on the weight of the garments, from the sturdy Dearborn Canvas of the Detroit jackets to the familiar structure of the single-knee pants. These pieces represent the rugged American archetypes that the brand has been refining since Edwin Faeh brought them to Europe in the nineties.

 

This summer, the collection freshens up its palette, featuring washed-out tones that look as though they have already spent a few long afternoons under the sun. The clothing is built for movement, making it the ideal choice for those who spend their time navigating the gaps between the night shift and the morning commute.

Tactility is a major theme throughout the range, seen in the rough texture of the vests and the durable cotton of the pocket tees. Campan uses an atmospheric play of shadow to highlight these surfaces, making the fabric feel intimate and lived-in. Everything about the styling reflects a connection to the subcultures that first adopted the brand, from the rappers and graffiti writers of the early days to the global skate team of today. 

Following the fifty-year celebration of the Active Jacket at the Tate, this seasonal offering continues to push things forward without losing sight of the utility that made it a staple.

 

Discover the campaign here.

photography. courtesy of Hugo Campan
words. Gennaro Costanzo