Breaking Into Fashion With ASOS | Making It

Breaking into the fashion industry can be a challenging task, especially for young designers. Support is often unavailable, the commercial backing is rare, and talents young and upcoming are left without guidance.

Fortunately, young designers aren’t the first to have walked that path. Most designers and media have been down that road too, and know the deal. So, when i-D and ASOS team up, the result is Making It, a series that focuses on three brands who are taking on the fashion industry as we know it. We follow a young talent’s rise to success, and the third instalment focuses on young photographer, Francesca Allen. We find her working in her studio, and she explains how diligence and focus helped her on her way. A milestone in her career being with an exclusive Stormzy feature in ASOS Magazine.

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Keeping in line with the success of the digital world, ASOS are launching an initiative to stay ahead of the new industry rules. With ASOS Fashion Discovery, support is at hand, with two £50,000 investments offered by ASOS to back two emerging brands. As well as presenting an edit of their collection on their site, the selected designers will be advised by ASOS – let’s face it, who could be better for online retail advice? Enter Phiney Pettman: with a space on ASOS Marketplace, the young designer and her brand Phiney Pet gained exposure on a global platform when she was scouted by ASOS. Her signature colourful, hand-painted prints were an instant hit.

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Showing young professionals the ropes, the short films celebrate the drive of two young entrepreneurs. In the mix, accessibility is key: ASOS is involving talents whose work remains contemporary, relevant and, above all, deserves the platform to launch – ASOS is bringing talents a breath of fresh potential and that extra support. Give it a shot!

Think your brand makes the cut? Seize the chance and enter before the 19th June. Details here.

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