From July 5 to 10, fashion took over Madrid to celebrate the 71st edition of the biannual Mercedes-Benz Fashion Week Madrid. Held for the most part at IFEMA, for the Spring/Summer 2020 occasion, the Spanish capital served as the humble abode for rising talent and established designers to showcase their work. As the event comes to a close, Schön! and photographer Ana Martínez take you behind the scenes at MBFW Madrid to soak up the backstage buzz at two of the event’s best shows first hand.
Womenswear brand The 2nd Skin Co. gave us a masterclass on drapery, playing proportion and construction, with its SS20 proposal. With the collection, entitled Atelier Madrid, designers Antonio Burillo and Juan Carlos Fernández showcased balance and poise — the colour palette ranging from pastels to bright pinks. As the name itself indicates, the designs focused on the house’s craftwork itself, all the while highlighting the idiosyncrasies of Madrid that permeate through the brand. Inside seams were visible, showcasing the work and labour put into each garment at the forefront.
Next, we take you to the world of María Ke Fisherman— the dynamic brand helmed by designers María Lemus and Víctor Alonso. This season, the duo opted for an outdoor presentation as part of the city’s Veranos de la Villa 2019 initiative rather than traditional catwalk — and the groundbreaking approach was also duly present in the collection.
Mixing traditional and contemporary, the collection was comprised quasi entirely of colourful, asymmetric yet extremely wearable knitwear with couture-level craftsmanship. Breaking with the fashion rules not only in form but also on location, the models and attendees had fun backstage and on the show. Summer at its best.
Find out more information about Mercedes Benz Fashion Week Madrid here.
photography. Ana Martínez
words. Sara Delgado