Autumn is officially here but returning to the office after summer break can be a pain, and sivasdescalzo knows this well. That’s why today the Spanish retailer launches “Back to Work: Office Rituals” — their latest editorial campaign, which will make sure you kick the back-to-work blues in the rear.
Known for its wide variety of styles and curated aesthetics, sivasdescalzo — often stylised as simply SVD — prioritises innovation and fun in their projects, and this campaign is no different. With “Back to Work: Office Rituals,” the luxury streetwear retailer makes sure our return to the office is as smooth as possible. Led by Alicia Padrón and shot by Chus Antón, SVD introduces us to three individuals and their not-so-typical daily routines in their job posts with “Back to Work.”
Decked out in a selection of pieces from SVD’s AW19 catalogue — featuring brands such as Liam Hodges, Casablanca, Reese Cooper, COMME des GARÇONS SHIRT, ROA, YAH!, and BSFXXK — we follow the unusual trio as they go about work-life and interact with each other in a retro office setting. The tongue-in-cheek editorial perfectly marries office vibes and streetwear hype — to get you in the mood to go back to the grind, in style.
The campaign is perfectly rounded off by additional animations and illustrations from Montreal-based artist James Kerr (a.k.a. Scorpion Dagger). Kerr’s iconic digital collages mix early Renaissance paintings with SVD’s latest AW19 collections to create a very on-brand and zestful pastiche. To coincide with the campaign’s release, SVD will also be launching a physical fanzine featuring exclusive work by Scorpion Dagger as well, which will be available at both SVD stores in Barcelona and Madrid as well as a digitally online.
creative, styling + editorial production. Alicia Padrón
photography. Chus Antón
video. Grégory Clavijo
hair + make up. Afri Von Mechnik
talents. Thor, Patricia Reina + Andrés
illustration + animation. James Kerr / Scorpion Dagger
audio. Ryan Battistuzzi