atmospheric feeric | taking fashion east

Photography / De Bona Virgil

Feeric Fashion Week has previously been hailed as Eastern Europe’s greatest fashion week. This year, Romania’s biggest fashion event opened for its 10th edition of a six-day long showcase of creative talent from within national borders and from further afield. Since debuting in 2008 Feeric Fashion Week has grown larger every season, starting out as a one-night event turning into a full week of shows attracting designers and press from all over the world.

Today, the event provides a platform for established designers and roaring talent to present their collections in beautiful surroundings, an essential strength of the Romanian fashion week. With its vigorous nature and historic buildings Sibiu, a small town of Transylvania, serves as the perfect backdrop for the fashion affair. And designers seemed to have taken the advantage presenting their collections in spectacular locations ranging, from train trams to a stone quarry. Irina Dutu Zgâia opened the week with her Alice in Wonderland inspired collection presented in a wine cellar, Vali Cioban followed with a catwalk situated up at the baroque style castle Bethlen-Haller, and NousMode brought guests out on the water at Sibiu Zoo Garden.

Sarah Jessy Jones
Photography / Cornel Petrus

Sarah Jessy Jones brings together painterly practices and fashion. The brand is a concept created by painter Eduardo Pérez Gonzalez Ocantos and engineer Diego De Biase. For this collection, Ocantos’ colourful paintings were printed onto hats, shoes and thin dresses, that floated in the wind as the audience walked around them in the Romanian forest.

Photography / Cornel Petrus

Androgynous has often described the collections of Aries Sin’s brand Modement, and this collection was no exception. Hong Kong-based Sin delivered a unisex collection challenging the way we normally wear clothes with jackets worn over only one shoulder, a blazer put on backwards and two shirts put into one.

Bianca Popp
Photography / Cornel Petrus

This was the second collection Romanian-born Bianca Popp showed at Feeric Fashion Week, and this time she referred to the military regime she grew up in. The collection was minimalistic and seamless with big proportions, that exuded a feeling of carefree elegance.

Boryana Petrova
Photography / Ancira Adeon

Boryana Petrova was one of the emerging talents showing under The Secret Code of Fashion, an agency communicating the vision of young designers, during Feeric Fashion Week. Petrova was inspired by microorganisms in her first collection Biotrace – a collection built around a tomboy silhouette, bold with neon colours and prints that echoed microscopic vision. 

Jagoda Bartczak
Photography / Ancira Adeon

Jagoda Bartczak was another one of the talents presenting in the TSCOF show at the stone quarry. Bartczak is not afraid of experimentation and her collection showed that with oversize fits channelling both collage art and deconstruction.

Minimal To, Milan
Photography / Ancira Adeon

Italian brand Mininal To, Milan, founded in 2011, explores the relationship between clothing and the body it sits on. The collection they showed a Feeric Fashion Week reflected just that. With a minimal use of colours but a playful experimentation with shape and size, Minimal To created a dimensional collection.

Paulita Errázuriz
Photography / Cornel Petrus

The Chilean designer Paulita Errázuriz presented her collection at the iconic Stairway Passage in the old part of Sibiu. A mix of textures and colours swept down the catwalk, with models appearing in sheer top and tulle skirts, carrying majestic capes in coloured silk or lace. Errázuriz’s strong reflection of bohemianism continued through the collection, bringing sumptuous elegance to the proceedings of Feeric Fashion Week. 

Pimpi Smith
Photography / Cornel Petrus

Pimpi Smith is an Argentinian brand acknowledged for its high-class handmade purses. At FFW, the designer showed her #PeaceForever collection, sending each model down the catwalk to the tones of John Lennon’s Imagine. The bags bore statements such as Love is Free and Don’t Cry for Me and sent a clear tribute to the hippie fashion of the ’70s. The 10th anniversary of Feeric Fashion Week marked a decade packed with process and progress. Judging by the talents coming down the Transylvanian catwalk this season, there will only be more to come.

Discover more on Feeric Fashion Week here.

Words / Frederikke Murillo
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