annie in the dressing room

dress. Ana Locking
underwear. Chantelle

Get dressed with model Annie Parfene in this Schön! online editorial captured by Javier Atienza with fashion by Sara Sánchez and hair and make up by Cristina Campillo.

waistcoat + trousers. Maje

waistcoat + trousers. Karl Lagerfeld
earrings. Malua
opposite
waistcoat + trousers. Karl Lagerfeld
earrings. Malua

dress. Sandro
shoes. SAMSØE SAMSØE
socks. Calzedonia

dress. Anel Yaos
earrings. Sense Patir

trousers. Ana Locking
shoes. Dr. Martens
earcuff. Malua
socks. Calzedonia

blazer. Ana Locking
headband. YATP

dress. SAMSØE SAMSØE
shoes. Y/Project
gloves. H&M Studio

full look. Maje
opposite
full look. Maje

clothes. Karl Lagerfeld + Maje
underwear. Chantelle
earrings. Maje
opposite
underwear. Chantelle
shoes. Y/Project

dress. Karl Lagerfeld
shoes. Hune
earrings. Briana Jewelry
opposite
dress. Karl Lagerfeld
earrings. Briana Jewelry

dress + shoes. Maje
earrings + necklace. Malababa

This Schön! online editorial has been produced by

photography. Javier Atienza
fashion. Sara Sánchez
model. Annie Parfene @ Towanda Models
hair + make up. Cristina Campillo
photography assistants.Alberto Fernández + Paula Isidro
fashion assistants. Javier Rolo + Alfonso Rubio
location. Clavicula Estudio
showrooms. Pelonio, Ata Agency, Via Comunicación, 15 Segundos Agencia

available at amazon.

download your ebook.

popular on Schön!

tradition rekindled | sportalm, luxury traditional wear

How do you keep tradition alive when the trend cycle moves faster than ever? Austrian luxury wear brand Sportalm are leading the way in keeping traditional wear, known as tracht, as covetable as ever for women across Austria and Germany. Based in Kitzbühel, a picturesque alpine town, the brand brings a contemporary vision to the classic dirndl, the country’s traditional dress for women. A dirndl is comprised of a blouse and corset dress, most commonly seen these days at celebrations like Oktoberfest. With such rich roots, Sportalm successfully designs traditional wear with cross-generational appeal.

The visionary behind Sportalm, Ulli Ehrlich, perfectly embodies the feminine essence of the brand, which also offers skiwear and sportswear. The magic is all in the design. Sportalm speaks to the modern woman by taking a fresh and contemporary approach to tradition and bringing a fashion forward approach to the dirndl. There bold are colours that span across seasons, from springtime pastels to autumnal plums and forest greens. Each fabric has a premium feel and every silhouette is universally flattering.

At an event in Kitzbühel, Schön! got to see Sportalm’s latest dirndl collection on all kinds of women, each radiating the kind of confidence that only a well-made dress can provide. In the panoramic greenery of the mountains, guests were greeted with traditional music followed by local cuisine and the opportunity to see the latest looks in motion. It felt incredibly current and was a true celebration of the beauty of tracht.

photography. Alexander Scheuber
words. Shama Nasinde

available at amazon.

download your ebook.

popular on Schön!

warmer days, long afternoons

dress. Zhadère
earrings. María Petrusca
ring. Bimba Y Lola

Slip into a summer afternoon with Matilda Boyce in this Schön! editorial lensed by photographer Ana Orozco, with fashion by Ana Naveiro, who styles Boyce in looks by Bimba Y Lola, Nana Vera, Chloé and others, with hair and make up by artist Giss Rodriguez.

opposite
dress. Zhadère
earrings. María Petrusca
ring. Bimba Y Lola

full look. Kettel Atelier
dress. Nana Vera
sunglasses. Chloé

full look. Kettel Atelier
dress. Nana Vera
sunglasses. Chloé

dress. Zhadère
shoes. Castañer

body. GCDS
glasses. Gianfranco Ferre
gloves. Marina Eerrie

dress. Nana Vera
shoes. Jimmy Choo
opposite
dress. Nana Vera
shoes. Jimmy Choo

top. Kettel Atelier
trousers. Korelo Space

top. Kettel Atelier
trousers. Korelo Space

dress. Zhadère
shoes. Castañer

dress. Kettel Atelier
sandals. Massimo Dutti
sunglasses. Blumarine
bag. Armani Jeans
opposite
dress. Kettel Atelier
sandals. Massimo Dutti
sunglasses. Blumarine
bag. Armani Jeans

top. Korelo Space
skirt. Kettel Atelier
earrings. Chanel

dress. Zhadère
earrings. María Petrusca
ring. Bimba Y Lola

photography. Ana Orozco
fashion. Ana Naveiro
model. Matilda Boyce @ Uno Models
hair + make up. Giss Rodriguez
photography assistant. Ben Parish

available at amazon.

download your ebook.

popular on Schön!

a day without time

bikini top. HAÁLS

Spend a sunny day with Lim Lee in this Schön! editorial lensed by photographer Dranau Gabriel with fashion by Nephely Litsaki and hair by stylist Chrysanthos Smyrnaios and make up by artist Sophia Kossada.

cotton sweater. Ralph Lauren
sunglasses. Miu Miu

cotton sweater. Ralph Lauren
sunglasses. Miu Miu

bikini set. HAÁLS
bag. Serpui

dress + shoes. Ergon Official

bikini bottom + dress. Stefania Frangista

bikini top. Stefania Frangista
skirt. Markellos Polydorou
shoes. The Row
opposite
cotton sweater. Ralph Lauren
bikini top. Stefania Frangista
skirt. Markellos Polydorou
shoes. The Row