
Serena Williams for Audemars Piguet.
The Royal Oak has been through enough incarnations to qualify for its own memoir, but Serena Williams has given it a particularly personal new chapter. Today, Swiss manufacturer Audemars Piguet unveils the Royal Oak Selfwinding Chronograph ‘Serena Williams’ Limited Edition. After more than a decade as a house ambassador, the legendary athlete has had a direct hand in shaping a timepiece that brings together her sporting heritage, her interest in design and a convincing argument for putting pink on a ceramic sports chronograph.
The reference measures 38 mm and comes dressed almost completely in white ceramic, a demanding material that shapes the case middle, bezel, crown, push-pieces and integrated bracelet. Audemars Piguet hand-finishes each component with an alternation of satin-brushing and chamfering to highlight the signature octagonal architecture.
“Working with Audemars Piguet on this watch has been special because it reflects so many parts of who I am. I’ve always believed that strength and feminine energy can exist side by side. People often see strength, determination and competition, but there’s also creativity, intuition and joy,” says Williams. “The white ceramic feels strong and resilient, while the pink mother-of-pearl dial brings warmth and softness. Every detail was intentional. To me, this watch is a reminder that you don’t have to choose between power and grace – you can embrace both.”

Serena Williams for Audemars Piguet.

Audemars Piguet.
That refined, pink-tinted mother-of-pearl dial fully alters the visual mood, offering a soft iridescence that contrasts with the robust white casing. The layout features 18-carat white gold hands and luminescent markers, with rhodium-toned pink gold threads encircling the chronograph counters. A coordinated pink date window with white numerals sits between 4 and 5 o’clock. For a more casual option, the package includes an additional pink rubber strap featuring white ceramic studs and a titanium folding clasp.
Inside the 11.1 mm case lies Calibre 6401, the manufacture’s latest-generation integrated automatic chronograph movement. Composed of 350 components and 44 jewels, this in-house calibre replaces the historic Calibre 2385, which has powered the brand’s smaller chronographs for nearly three decades. The redesigned architecture moves the minute and hour counters to 9 and 3 o’clock, using an integrated column wheel and a simplified, patented vertical-clutch system engineered to enhance structural reliability. The mechanism runs at a frequency of 4 Hz, guarantees a 55-hour power reserve and showcases its 22-carat pink gold oscillating weight through a sapphire caseback framed in titanium.
The watch highlights a long-term connection to Williams’ own timeline, running parallel to her historic return to professional tennis. Having joined Audemars Piguet in 2014, she has worn the brand’s sports models in high-performance settings, competing in a Royal Oak Offshore Diver during her 2021 Australian Open run and a pink-dialled Offshore at Wimbledon earlier this year. The release continues a lineage of athlete-focused collaborations for the Royal Oak chronograph, which launched in 1997 and has previously honoured figures like sailing team Alinghi, cricket icon Sachin Tendulkar and football legend Leo Messi.

Serena Williams for Audemars Piguet.

Serena Williams for Audemars Piguet.
“Serena’s influence extends far beyond sport. Through discipline, constant reinvention and a strong sense of community, she continues to open paths for women across fields,” says Ilaria Resta, Chief Executive Officer at Audemars Piguet. “Our relationship is rooted in the belief that progress is collective, shaped over time and forged by those who support and challenge us along the way.”
Limited to 500 pieces worldwide, the titanium caseback frame is engraved with ‘Limited Edition,’ marking the latest chapter for one of watchmaking’s most recognisable designs.
The new Audemars Piguet Royal Oak Chronograph ‘Serena Williams’ edition is available to explore through authorised boutique channels. Find out more here.
photography. courtesy of Audemars Piguet
words. Gennaro Costanzo