a.w.a.k.e. mode ss26 | women running the world

Natalia Alaverdian.

Natalia Alaverdian thinks women run everything (she wouldn’t be wrong), so she put literal globes front and centre on her clothes. For the A.W.A.K.E. Mode Spring/Summer 2026 collection, ‘Women Running the World,’ she turns the heavy idea of being a life-giver into a bit of a joke with planetary prints and round motifs. Nothing about the brand feels like it’s trying too hard to be perfect. Instead, Alaverdian embraces a sense of mischief that keeps the fashion world from getting too boring.

Photographed by Alaverdian herself in a lived-in Parisian flat, the campaign features a random corgi and scattered art to keep things feeling human and slightly messy. There’s also greenery as a backdrop, clashing with the more geometrical forms of garments like the High Neck Pencil Dress and the statuesque Bib-Front Maxi dress.

Natalia Alaverdian.

 

London-based since 2012, the label started when the former fashion editor decided to turn her daydreams into a wardrobe. Almost looking like a character from an old movie, every piece often mixes structured Japanese silhouettes with a weirdly charming animal influence. Striped polos and white mini dresses look like art objects, but they still work for a normal day. Tailoring and corsetry live together in a way that makes sense for someone who moves between different versions of herself all day.

Laser-cut squares and circular holes decorate the asymmetrical hems, making the brand easy to spot in a crowd. Cotton balloon jeans and wool midi skirts that look like they’ve been flipped upside down provide a strange take on the basics, while heavy gaberdine coats prepare everyone for the colder months ahead. On the feet, the Tim Open Toe Shoes with Bow add a softer edge, rounding out a collection of pure artistry. 

Natalia Alaverdian.

Flamboyant stories meet the reality of a busy schedule in a way that actually cares about the person wearing the clothes. Silk dresses with those planetary prints offer a funny alternative to a standard floral pattern, showing a love for unexpected details and odd beauty.

Natalia Alaverdian.

Discover the Spring/Summer 2026 collection here.

photography. courtesy of Natalia Alaverdian
words. Gennaro Costanzo