
Natalia Alaverdian.
Natalia Alaverdian thinks women run everything (she wouldn’t be wrong), so she put literal globes front and centre on her clothes. For the A.W.A.K.E. Mode Spring/Summer 2026 collection, ‘Women Running the World,’ she turns the heavy idea of being a life-giver into a bit of a joke with planetary prints and round motifs. Nothing about the brand feels like it’s trying too hard to be perfect. Instead, Alaverdian embraces a sense of mischief that keeps the fashion world from getting too boring.
Photographed by Alaverdian herself in a lived-in Parisian flat, the campaign features a random corgi and scattered art to keep things feeling human and slightly messy. There’s also greenery as a backdrop, clashing with the more geometrical forms of garments like the High Neck Pencil Dress and the statuesque Bib-Front Maxi dress.

Natalia Alaverdian.
London-based since 2012, the label started when the former fashion editor decided to turn her daydreams into a wardrobe. Almost looking like a character from an old movie, every piece often mixes structured Japanese silhouettes with a weirdly charming animal influence. Striped polos and white mini dresses look like art objects, but they still work for a normal day. Tailoring and corsetry live together in a way that makes sense for someone who moves between different versions of herself all day.
Laser-cut squares and circular holes decorate the asymmetrical hems, making the brand easy to spot in a crowd. Cotton balloon jeans and wool midi skirts that look like they’ve been flipped upside down provide a strange take on the basics, while heavy gaberdine coats prepare everyone for the colder months ahead. On the feet, the Tim Open Toe Shoes with Bow add a softer edge, rounding out a collection of pure artistry.

Natalia Alaverdian.
Flamboyant stories meet the reality of a busy schedule in a way that actually cares about the person wearing the clothes. Silk dresses with those planetary prints offer a funny alternative to a standard floral pattern, showing a love for unexpected details and odd beauty.

Natalia Alaverdian.
Discover the Spring/Summer 2026 collection here.
photography. courtesy of Natalia Alaverdian
words. Gennaro Costanzo






