a summer to remember | telekom x sugababes

Deutsche Telekom invited all of Gen Z to join their ‘Summer to Remember’ event series. With over 10,000 free music events across Europe this summer, Telekom kicked off the series in Berlin with a free DJ set by DJ Heartstring and a surprise headliner performance by the English R&B girl group Sugababes. Co-hosted with Telekom Electronic Beats, the show took place inside a corner shop deli (or späti as the Germans call it) in the neighbourhood of Friedrichshain, where crowds of people started gathering by late afternoon. By the evening, the entire street was blocked off, and what was promised as an impromptu DJ set grew into a block party. 

DJ Heartstring took to the decks behind the deli counter, his music heard from even blocks away. By the time Sugababes arrived on the scene, the deli had been transformed into a full nightclub—with strobe lights, streamers, and a crowd that made the line outside Berghain look like a child’s playground. The R&B trio dazzled the crowd with their biggest hits as well as their the revamp of their hit single Push the Button

With a successful first show up their sleeve, we’re excited to see what other surprises Deutsche Telekom has in store for us this summer.

photography. Markus Nass
words. Merilyn Chang

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