H&M introduce grey girl


As the summer draws to a close, and the daunting prospect of preparing for a winter wardrobe gets closer, H&M have the perfect solution for your autumn look. With a dark colour palette and brilliantly versatile pieces, H&M presents the new cool silhouette: Grey Girl. The new DIVIDED collection features dark and edgy looks, whilst all the same remaining laid-back and understated. So who is Grey Girl? What does she look like? 


Grey Girl takes inspiration from the coolest alternative music, and brings rocker and punk styles up-to-date with exciting layering and urban pieces. Drawing on edgy subcultures, and reworking Goth looks, Grey Girl combines feminine and alternative looks. The long lengths create volume, and introduce an asymmetrical figure. The worn look, built up with the linen-like fabrics and bleached pieces, is an integral part of the Grey Girl silhouette.


Providing you with the perfect inspiration for autumn, H&M has teamed up with 4 young bloggers to showcase the Grey Girl collection. With a Tumblr page bringing together the 4 blogs, these young alternative bloggers introduce a cool edge to the looks, demonstrating the art of layering, and showing the way to creating that perfect laid-back look. The 4 bloggers will provide their styling tips and tricks, guiding you through the perfect Grey Girl looks, catering for all occasions: from a night at an indie gig, to a day in town. In line with this, a carefully curated playlist of the new and up-and-coming sounds will provide inspiration for your looks. Expect exciting bands such as Little Dragon, Jungle, Hiatus Kaiyote and more, perfect to fuel the inspiration to getting the Grey Girl look.

Feeling inspired? Click the links below to discover the exciting Grey Girl collection!

Head to H&M to shop the collection, online or in store. 
Find your nearest H&M store here
Follow the Grey Girl Bloggers here.
Have a listen of the Grey Girl Spotify playlist here.


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