Taking pride in outstanding by its colour combinations and recognizable silhouettes, ROCKET X LUNCH prominently displays a mix of humorous and rigorous designs —mirroring the brand’s edgy yet preppy ethos. Designer Jin Won Woo is the backbone of the innovatively playful designs. In 2010, after graduating from Kyunghee University, he set up ROCKET X LUNCH with the conviction to infuse a contemporary fashion line with both futuristic and traditional elements.
As we constantly clog our phones, the need to escape the mundane and wander the world is greater day by day —especially within younger generations. Faithful to its playful take on contemporary culture, for its SS18 collection, entitled “The Hitchhiker’s Guide To The City”, the Korean streetwear label looks into the freedom and extemporization of voyaging, filling in the space of an olden tradition within a modern ambience. Tapping into the angst and wanderlust of the modern day traveller, ROCKET X LUNCH takes its signature colour-blocking styles to new levels with the use of fluorescent tartan check and glossy coated cotton whilst remaining faithful to its tongue-in-cheek humorous details through structured outerwear and graphic tees.
Vividly evoking the feeling of wandering off the beaten track or taking an impromptu saunter around the city, the collection combines 90’s retro principles with modern day feels, mixing materials such as washed denim, vintage flower prints, sequins and leather to modishly embody the free spirit youth —the liberty of the youth who travels the city. The brand’s signature stripes and gingham prints are complemented by the juxtaposition of primary and secondary with achromatic colours, metallic embellishments as well as oversized tailoring and reinvented luxe fabrics.
ROCKET X LUNCH’s wearable SS18 portrays a carefree youth whereby Woo’s unparalleled contemporary approach to fashion shines through, having established a wittingly wearable style that elevates the wearer’s sense of individuality. Redefining Korean design and presenting it to an international audience remains a top priority for the brand, which currently shows both at Seoul and New York. For three days only (26-28 Jan), get 20% off the new collection at ROCKET X LUNCH’s official website and a HITCHHIKER’S TICKET with every SS18 purchase for a chance to win a gift card.
For three days only (26-28 Jan), get 20% off the new collection at ROCKET X LUNCH’s official website and a HITCHHIKER’S TICKET with every SS18 purchase for a chance to win a gift card.