In an era when the limits of the traditional physical medium doesn’t exist anymore: infinite canvas size, millions of colours and with the godly ability of taking back mistakes digital painting is emerging not only as a new form of art but also a new form of freedom. Krasuckas believes that traditional art shows only one side of art and the digital techniques give more freedom to experiment.

The young Lithuanian web designer turned painter/illustrator was trained in traditional manner but in his artworks he likes to experiment with mixing both digital and traditional art form. “Web design taught me about composition, arrangement and focal point of viewer. I try to integrate my knowledge of web design to my other projects. Everything goes to art and aesthetics.”

In his digital artwork “Flora” he wanted to create a feminine portrait with an interesting twist, experimenting with shapes and patterns around the eyes. “Unpredictability is one of the most interesting thing I could see in digital art medium. Flora means the plant life in broad terms. I thought this painting should symbolize that to the viewer.”

Krasuckas’ obsession with Egon Schiele, Austrian expressionist draughtsman inspired several digital illustrations. “Sorrow” was inspired by his interest in traditional graphics printmaking technique called linocut. “I made this picture in one session. Using Adobe Photoshop lasso tool I just drew whole image.”

He recently turned to oil paintings, but still uses digital medium to sketch ideas for the final work. “It’s just a tool to me. It lets me have inspiration. If you could draw or paint, you could do it with simple pen on toilet paper and it would be marvelous artwork.”

View Krasuckas’ work on his website or have a look at his video portfolio.

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In the high-fashion editorial ‘Magniloquent’, the fashion-designer-turned- photographer Thanassis Krikis whisks us away to an intriguing world of aristocratic beauty. Using fashion model Laragh McCann, who portrays the perfect blend of innocence and sophistication in the stunning dresses, skirts, and tops by Roberto Cavalli, Yves Saint Laurent and Balenciaga, he creates a masquerade inspired photo shoot with romantic undertones. Fashion editor Nicholas Georgiou adds ornate masks and hats to the almost costume-like fashion collection, completing the glamorous looks, while hair stylist Christos Kallaniotis creates exaggerated hairdos that match the historical theme of the editorial perfectly.

Photographer / Thanassis Krikis
Fashion Editor / Nicholas Georgiou
Make Up / Stellar @ D-Tales
Hair / Christos Kallaniotis
@ Terrie Tanaka, for Pantene Pro V
Model / Laragh McCann @ Women NY
Photography Assistant / Nicos Koustenis
Fashion Assistants / Elena Psalti & Marcos Andriotis

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Shot by Chris Scott and produced by Catwalk Yourself, this film takes you behind the scenes of the ‘You versus You – Extreme Craftsmanship’ editorial for issue #17 in Schön! Magazine. Dressed in the revolutionary sports clothes by UVU, the male “models” in this short film look ready to face nature’s most difficult terrains, including the arctic, desert, tundra, and jungle. Find out more at UVU – Extreme Craftsmanship

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The visually stunning editorial ‘Symbolize’ illustrates Danish photographer Morten Koldby’s fascination with animals, giving them almost human facial expressions. Five magnificent beasts are captured against a white background to represent the brand image of different designer perfumes. There is the snake for the fiery intensity of Versace’s Yellow Diamond perfume; the elegant swan for the radiating femininity of Swarovski’s Aura Eau De Parfum; and the proud lion for Bvlgari’s rich and noble Jasmin Noir. Then there is also the strong crocodile to symbolize the energetic scent of Lacoste’s L.12.12 Rouge and the beautiful horse to represent Hermès’ woody Hermessence Santal Massoïa perfume.

Photographer / Morten Koldby
Producer / Mette Husted

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Art director Akmal Shaukat revamps the term “war paint” in the stylish, colour-intensified sportswear editorial, ‘Le Sport a Toute Allure’ (the sport has any pace), shot by Italian photographer Marco Falcetta. By adding bright hues of pink, blue, and yellow to the already vivid fashion colour-palette, Shaukat elevates the photo shoot from ordinary sports chic to high-fashion glamour. Styled by Manos Samartzis, the stunning fashion model Kat Cordts poses in a wide selection of casual jackets, t-shirts, and tights by Jean Paul Gaultier, Federica Moretti, Versace and D&G. This high-end, neon-luxe sports editorial is featured in issue #17 of Schön! Magazine.

Photographer / Marco Falcetta
Art Direction / Akmal Shaukat
Styling / Manos Samartzis
Photography Assistant / Pietro Frizzi
Styling Assistant / Josefine Englund
Make Up / David Jones
Hair / Roberto Nardozzi
Model / Kat Cordts @ Joy Model Management, Milano

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The dazzling fashion editorial, ‘Soap Opera’, by the creative photography duo Kristofj and Sean, is inspired by popular soap operas from the 80s. Styled by Grace Joel, the models in this retro photo shoot look ideally suited for the glamorous soap opera theme. Isabella and Roos are clad in vintage dresses by Yves Saint Laurent, Beyond Retro, and Issey Miyake and beautifully accessorised with sparkling oversized jewellery by Fenton and Atelier Mayer. The seductive and seemingly confident Drew and the equally impressive Liam are dressed to the nines in tailored pinstripe suits and bow ties by Gieves & Hawkes, Ralph Lauren and Dunhill.

Photographers / Kristofj and Sean
Styling / Grace Joel
Styling Assistant / Emma Clarke
Set Designer / Stephanie Kevers
Make Up / Namiko Takemiya using M.A.C. Pro
Make Up Assistant / Yuko Murakami
Hair / Michiko Yoshida
Hair Assistant / Yeri Seok
Photo Assistant / Colette Calli
Models /
Isabella @ Storm
Roos @ Models1
Drew @ D1
Liam @ Storm
Retouch / Artmedia Partners

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‘Gymnasium’, the sporty fashion editorial shot by London-based photographer Michiel Meewis, is a vivid flashback to high school gym class. It captures models Benno, Sander, and Wouter partaking in various sporting activities, including the rings, pommel horse, and medicine ball, and illustrates Meewis’s realistic interpretation of the active “school gym spirit”. Styled by Pieter van Loon, the athletic model trio are dressed in various pants and singlets from Diesel, Boss, and Calvin Klein. The sports-oriented theme of the photo shoot coincides with the latest issue of Schön! Magazine, which centres on the upcoming Olympic Games that will be held in London this summer.

Photographer / Michiel Meewis
Styling / Pieter van Loon
Hair & Make Up / Fabienne Jansen @ House of Orange
Models / Benno, Sander & Wouter @ Republic Models
Catering / Mieke Meewis-Bartels
Assistant Photographer / Diederick Bulstra
General Assistant / Lotte Hoeksema
Special Thanks to Mireille van Helm, Frans Meewis, Fiona Minors, Adjutant van
Stokkum, Jorma van Wissem, Council Weert & Royal Military Academy Weert

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Visit the new UVU website at uvuperformance.com >>
A Film by Saskia Reis
© Schön! Magazine

Visit the new UVU website at uvuperformance.com >>

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EXTREME CRAFTSMANSHIP FOR EXTREME PEOPLE

UVU /
Cold Train T-shirt 01 in Olive
Travel Long Johns in Olive

UVU /
Travel Merino Boxer Shorts in Olive

“One of the biggest fears in the jungle is getting bitten by a mosquito. Once you get a mosquito bite, you are itching the whole way and your mind is playing tricks on you.”

UVU – you versus you – let’s be honest; it sounds great. UVU brings about the notion of performing and fighting, not only against others, but against oneself. What started two years

ago as a unique branding proposition, born out of the idea to address the niche market of luxury extreme performance wear, is now finally ready to hit the market in spring 2012.

Follow Schön! as we break the new brand concept down into its three cores: idea, technology and design. Read more… click here

UVU /
Cold Train Trousers 01 in Black

Visit the new UVU website at uvuperformance.com >>

Photographer / Lionel Deluy @ FACTORY311™
Fashion Editor / Kay Korsh
Art Direction / Raoul Keil
Beauty Editor / Emma White Turle using Clinique for Men
Hair / Gareth Smith
Model / Mark Sharman @ W Athletic
Styling Assistant / Nicky Zama
Special Thanks to Will Forrester & the UVU team

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Visit the new UVU website at uvuperformance.com >>

Diego Indraccolo perfectly encapsulates the revolutionary sportswear brand UVU, displaying the one of a kind sportswear in action across a variety of terrains, including the arctic, desert, tundra and jungle.

Directing the editorial was our editor-in-chief, Raoul Keil, whilst our very own fashion editor, Kay Korsh styled the vital clothing necessary for the extreme sporting world.

Visit the new UVU website at uvuperformance.com >>

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