Symbolize by Morten Koldby/
The visually stunning editorial ‘Symbolize’ illustrates Danish photographer Morten Koldby’s fascination with animals, giving them almost human facial expressions. Five magnificent beasts are captured against a white background to represent the brand image of different designer perfumes. There is the snake for the fiery intensity of Versace’s Yellow Diamond perfume; the elegant swan for the radiating femininity of Swarovski’s Aura Eau De Parfum; and the proud lion for Bvlgari’s rich and noble Jasmin Noir. Then there is also the strong crocodile to symbolize the energetic scent of Lacoste’s L.12.12 Rouge and the beautiful horse to represent Hermès’ woody Hermessence Santal Massoïa perfume.
Photographer / Morten Koldby
Producer / Mette Husted
Gymnasium by Michiel Meewis/
‘Gymnasium’, the sporty fashion editorial shot by London-based photographer Michiel Meewis, is a vivid flashback to high school gym class. It captures models Benno, Sander, and Wouter partaking in various sporting activities, including the rings, pommel horse, and medicine ball, and illustrates Meewis’s realistic interpretation of the active “school gym spirit”. Styled by Pieter van Loon, the athletic model trio are dressed in various pants and singlets from Diesel, Boss, and Calvin Klein. The sports-oriented theme of the photo shoot coincides with the latest issue of Schön! Magazine, which centres on the upcoming Olympic Games that will be held in London this summer.
Photographer / Michiel Meewis
Styling / Pieter van Loon
Hair & Make Up / Fabienne Jansen @ House of Orange
Models / Benno, Sander & Wouter @ Republic Models
Catering / Mieke Meewis-Bartels
Assistant Photographer / Diederick Bulstra
General Assistant / Lotte Hoeksema
Special Thanks to Mireille van Helm, Frans Meewis, Fiona Minors, Adjutant van
Stokkum, Jorma van Wissem, Council Weert & Royal Military Academy Weert
Discipline/
EXTREME CRAFTSMANSHIP FOR EXTREME PEOPLE
UVU /
Cold Train T-shirt 01 in Olive
Travel Long Johns in Olive
UVU /
Travel Merino Boxer Shorts in Olive
“One of the biggest fears in the jungle is getting bitten by a mosquito. Once you get a mosquito bite, you are itching the whole way and your mind is playing tricks on you.”
UVU – you versus you – let’s be honest; it sounds great. UVU brings about the notion of performing and fighting, not only against others, but against oneself. What started two years
ago as a unique branding proposition, born out of the idea to address the niche market of luxury extreme performance wear, is now finally ready to hit the market in spring 2012.
Follow Schön! as we break the new brand concept down into its three cores: idea, technology and design. Read more… click here
UVU /
Cold Train Trousers 01 in Black
Visit the new UVU website at uvuperformance.com >>
Photographer / Lionel Deluy @ FACTORY311™
Fashion Editor / Kay Korsh
Art Direction / Raoul Keil
Beauty Editor / Emma White Turle using Clinique for Men
Hair / Gareth Smith
Model / Mark Sharman @ W Athletic
Styling Assistant / Nicky Zama
Special Thanks to Will Forrester & the UVU team
BUY IN PRINT/ DOWNLOAD EBOOK/ VIEW ONLINE/ GO MOBILE/
You Versus You by Diego Indraccolo/
Visit the new UVU website at uvuperformance.com >>
Diego Indraccolo perfectly encapsulates the revolutionary sportswear brand UVU, displaying the one of a kind sportswear in action across a variety of terrains, including the arctic, desert, tundra and jungle.
Directing the editorial was our editor-in-chief, Raoul Keil, whilst our very own fashion editor, Kay Korsh styled the vital clothing necessary for the extreme sporting world.
Visit the new UVU website at uvuperformance.com >>
BUY IN PRINT/ DOWNLOAD EBOOK/ VIEW ONLINE/ GO MOBILE/
Waterfalls by Greg Lotus/
The ravishing Frederick Valentin is effortlessly captured by the outstanding photographer, Greg Lotus, to offer the exemplary poolside editorial, ‘Waterfalls.’
Valentin bares all in trunks and shorts by Dsquared2, Tom Ford, Alexis Mabille and Moncler Gamme Bleu to offer a sultry monochrome editorial from fashion editor, Laurent Dombrowicz.
