Icons of Style – Lara Stone meets Mercedes Benz/

Visionary photographer Alex Prager leads us down the yellow brick road with her new Wizard of Oz inspired short film ‘Icons of Style’. Lara Stone, bedecked in Calvin Klein Collection, stars in this beautifully surreal movie opposite the Mercedes-Benz SL Roadster. The trio’s classic beauty has the ability to translate effortlessly across any time period and is perfectly captured by Prager’s narrative in the form of a parallel photo shoot.

Our screen siren is a contemporary Dorothy, caught somewhere between the fantastical and the hyper real. Set in a barren LA desert, a windswept yet infinitely sexy Stone is carried away to another world by a tornado, leaving her on-screen partner, the stunning Roadster, behind.

Prager wants the viewers to question Stone’s methods; was she just in the wrong place at the wrong time or was she tempting fate when she stopped and took her luggage out of the trunk of the Mercedes in the midst of stormy skies? Either way, one thing is clear from Prager’s vision; we are most definitely not in Kansas anymore.

For further information about this stunning collaboration, please visit http://www.fashionweek-berlin.mercedes-benz.de/en/

ICONS OF STYLE: BEHIND THE SCENES

Take a look behind the scenes of the photo shoot for the key visual for the international autumn/winter 2012 fashion event by Mercedes-Benz:

http://www.youtube.com/watch?v=jaRR8WwMp8g

An elegant woman and a breathtaking sports car in a barren steppe landscape. Dark clouds are gathering on the horizon – the threatening signs of an approaching tornado. The suspenseful key visual for the international autumn/winter 2012 fashion event by Mercedes-Benz bears the unmistakable signature of photo and film artist Alex Prager. In line with the theme of the photo shoot, “Icons of Style,” the image unites three true style icons into one complete work of art: Supermodel Lara Stone is captivating with her timeless and equally striking beauty. In a classic black outfit by Francisco Costa, Creative Director of Calvin Klein Collection, she is reminiscent of film divas from decades past. And next to her, the new Mercedes-Benz SL Roadster stars as an innovative interpretation of the legendary classic.



For further information about this stunning collaboration, please visit http://www.fashionweek-berlin.mercedes-benz.de/en/

 

Leave a reply